Senior Creative Manager – EventServe – Dubai World Trade Centre – www.eventservdwtc.com – Dec 2012 Current.

Develop and expand an existing small studio into an industry level and best practices, grow teams skills sets and develop process and procedures
Managing and leading the Creative Department – Develop client relations, creative direction/communications across al media channels, concept development and RFP tender submissions
Team Management of 16 team members across Events, Exhibitions, Weddings, Motion Graphics, Graphic Design and theme development
Account Management on project basis – handling of client’s account to ensure timely delivery and satisfaction
New Business Development – successfully pitched and acquired major accounts
Lead strategic design from both offline and online approaches to drive a creative foundation, big ideas and brand growth
Managing key accounts and client servicing brands such as – PMO, Emaar, SAP, GCAA, Executive Council, DEWA, RTA, SONY, QDB, Dubai World Central, Dubai Properties, Nakheel
Responsible for Marketing and EventServe brand – internal and external communications

Head Of Creative – Al Sayegh Media – www.alsayeghmedia.com Dec.2010-2012

Initialized Startup Company – 2010 – Developed and built creative Department – processes and procedures, Financial Budget Management, Creative work flow processes – Brand Development
Managing and leading the Creative Department – Develop client relations, creative direction/ communications across al media channels. Commercial management for department
Team Management of 12 team members across Digital, ATL/BTL, Motion Graphics, Events and Film
Communications Strategist for RFP development
Introduced “integrated brand experience” executions to brands, which exploit digital contact points to deliver comprehensive brand messages to consumers in stages through collaboration of digital, offline and events
Make ideas happen – Leader of a branded creative session that builds a process around creative out of box thinking
Managing key accounts and client servicing brands such as – Mashreq, Global Village, DU, First Gulf Bank, Federal National Council, GCAA, DEWA

Strategic Creative Manager – NAKHEEL – Corporate Marketing – www.nakheel.com Dec.2007-2010

Managing and leading the corporate in-house team of Digital designers at Nakheel. Producing creative content to implement across all communication channels for corporate marketing, including Events,
Launches, Internal Communications and Corporate Communications across B2B/B2C/B2E
Digital Corporate Brand Manager and Brand Guardian for the Corporate Brand, and all subsidiary
brands and initiatives such Blue Communities, Palm Jumeirah, The World
Implemented Digital strategic communications plans to achieve business objectives, producing
budgets, schedules, forecasting and allocating resources to achieve the final objectives
Develop strategic creative communications to align Nakheel Business Units to the corporate
brand position: Hotels, Marine Group, Retail, International, Joint Ventures
Develop, Manage and maintain Corporate PR hubs and resource portals online – custom CMS.
Manage agencies and partners to meet objectives, production plans and production of all creative
across integrated marketing campaigns and events
Key role in re-branding and repositioning of the Nakheel brand in 2008. Along with the development
of other high profile brands such as Nakheel Harbour & Tower and Blue Communities

Creative Director for ATM, TDIM, Cityscape, Boat show and Dubai World Cup for 2007-2009
Sponsorship and Initiative consultant on CSR, evaluating proposals and recommendations
Responsible for creating and managing a partnership program with a zero budget. Achieved over AED100mill in revenue in just eight months – reporting to the Director of Commercial Division

Creative Director – Digital Department – Modelcraft – Dubai UAE – www.modelcraft.ae Dec.2004-Dec.2007

Manage and direct a team of 20+ on production and creative
Developing 3D models, renderings and animations for clients such Nakheel, Emaar, Aldar, Benoy, Manazal, Dubai Properties. Creative Director for 3D animations, integrating digital studio with physical department
Producing integrated campaigns for clients across all media channels
Developing 3D media and digital content for external agencies Ogilvy, Tonic, Tribe, BBDO
Create and develop innovative technologies for interactive multimedia platforms, Touch screens, Projection shows, 3D printers and Holopros
Director of postproduction, audiovisual, green screen filming and motion capturing, compositing and
DVD creation
Deliver 360º collateral for clients which include holistic content from one source, Online, interactive,
events, physical models, 3D animations, renderings and design
Brand Manager and marketing manager for Modelcraft, developed brand and growth into China, Riyadh, and Abu Dhabi

Digital Creative Director – Gen-i (Web Development) – Auckland NZ. – www.geni.co.nz (Sparks Digital- NZ) Feb.2002-Oct.2004

Interactive creative director in a web development team managing around 20 web sites
Develop and design web sites on various platforms: Dotnet Nuke and ASP.net
Responsible for Customizing and developing clients portals
Training and supporting clients on CMS, and assisting them to develop their brands online
Developing plans to achieve objectives, time lines, forecasting and allocating resources to achieve the final objectives
Brand Manager and Guardian for corporate marketing across all communications channels
Working with brand agencies and media partners as a brand guardian to develop strategic campaigns for corporate marketing
Develop Internal communications tools for training and support with Human Resources and Internal Communications. – gen-i.co.nz

Digital Creative – Ogilvy Interactive – Sydney Australia – www.ogilvy.com.au Feb.2000-Jan.2002

Responsible for creating digital creative on accounts such as IBM, Amex, Qantas, Telstra, FOX,
3com, Kimberly Clarke, Nestlé, Nokia, Unilever and LG
Develop and design web sites with best practices, usability and testing
Online advertising production of concepts, from story boards through to final product
Produce interactive and engaging online materials such as games, interstitial, screen savers,
and advertising to build international brands online and create an experience for consumers
Develop integrated marketing campaigns through all media, adapt and develop new creative
ideas through various marketing channels
Preparing and presenting concepts and pitches to clients, selling the ideas, communications
and media buying plans